Niche Media Takes East Coast by Style: Leading Luxury Publisher Adds Philadelphia Style Magazine to Roster
Press Release February 5, 2008 Niche Media has acquired Philadelphia Style, Philadelphia's premier lifestyle and fashion publication, from DLG Media Holdings' Dana Spain-Smith. The addition marks another significant expansion of Niche Media's range of publications.
"It's an incredible time of growth for Niche Media, and Philadelphia is an exciting place to be," said Brian Greenspun, chairman of Niche Media Holdings.
"Philadephia Style fits perfectly into the Niche portfolio," added Greenspun Media Group President Michael T. Carr.
"With the per capita income of the Philadelphia metropolitan area making it the fifth most affluent market in the US (Bureau of Economic Analysis 2006), our advertisers and readers will now have unprecedented access to yet another of the country's great wealth markets," said Jason Binn, CEO and founder of Niche Media.
Added Jerry Powers, president of Niche Media: "We could not have asked for a better way to enter the market than with the deep-rooted Philadelphia Style name."
Philadelphia Style, established in 1997, will relaunch with the May issue of the magazine under the Niche Media umbrella, with the signature oversize glossy format and editorial that chronicles lifestyle and fashion for the city's most affluent residents. The magazine will also highlight the movers and shakers who capture the style and sophistication of Philadelphia.
Philadelphia Style will continue to distribute 70,000 copies per issue; the frequency will also remain the same. Philadelphia Style founder and Publisher John Colabelli and Editor Sarah Schaffer and their respective staffs will continue to work in tandem to deepen the magazine's reach and influence within the community.
About Niche Media Holdings: Niche Media, a subsidiary of Greenspun Media Group, was founded in 1992, and is the country's preeminent regional magazine company, with the largest network of city-specific luxury publications in the US. Through quantitative and qualitative analysis, advertisers are assured that with our exclusive estate and home-delivery program, Niche Media reaches readers who maintain annual household incomes of at least $250,000, own homes valued at more than $1 million, and have liquid assets in excess of $1 million, making the pages of these glossies some of the most valuable real estate in publishing.
Niche Media consistently delivers the finest editorial content and advertising to a controlled group of influencers with the highest disposable incomes in each city. Additionally, the company brings its publications' pages to life with more than 500 dynamic A-list events across the country each year. With its 320 full-time employees, Niche produces more than 29,000 pages annually, and its titles have a combined distribution of more than 900,000. At an average of 5.9 readers per copy and a total of more than 5.3 million readers total, Niche's titles provide advertisers and marketers with a direct connection to the most desirable markets across the country.
