Introduced as “The One and Only Trump” by Niche Media’s CEO Jason Binn, Ivanka joked that she thought Binn was introducing her father with a welcome like that. “When Jason called me to celebrate the launch of Michigan Avenue magazine, I was thrilled to be here,” Trump continued. “For the past year I have been schlepping around in construction boots and a hard hat, and now that the hotel is done my day is filled with spa treatments, and lunch and dinner at Sixteen. This is all due diligence!”

Ivanka went on to refer to the Michigan Avenue staff as a “team of genius” stating that the magazine will become Chicago’s go-to publication for cutting-edge fashion, celebrity, social and lifestyle coverage. Michigan Avenue magazine will be displayed in the guest rooms at Trump Hotel and Tower.

Guests of the party including Christie Hefner of Playboy Magazine, Publishing magnates Linda Johnson Rice and Shawn Donnelly, event co-host Neal Zucker, and fashion designer, Maria Pinto sipped on champagne and signature cocktails, nibbled on Asian and Italian fare and chatted the night away with Michigan Avenue’s Executive Editor Susanna Homan, and Publisher Dan Uslan.

Michigan Avenue is synonymous with Chicago—and Michigan Avenue magazine, debuting on September 15, 2008, will be the talk of the town, celebrating the lifestyles and passions of this city’s most affluent and sophisticated readers. High-impact covers and witty, intelligent editorial content will make Michigan Avenue magazine a must-read. Every issue will feature interviews, fashion stories, an inside-look with celebrity contributors, product and accessories trends, home design, art, restaurants, theatre, entertainment, and amazing photos of the people and places that make Chicago so special.
About Niche Media Holdings: Niche Media, a subsidiary of Greenspun Media Group, was founded in 1992, and is the country’s preeminent regional magazine company, with the largest network of city-specific luxury publications in the US. Through quantitative and qualitative analysis, advertisers are assured that with our exclusive estate and home-delivery program, Niche Media reaches readers who maintain annual household incomes of at least $250,000, own homes valued at more than $1 million, and have liquid assets in excess of $1 million, making the pages of these glossies some of the most valuable real estate in publishing.
Niche Media consistently delivers the finest editorial content and advertising to a controlled group of influencers with the highest disposable incomes in each city. Additionally, the company brings its publications’ pages to life with more than 500 dynamic A-list events across the country each year. With its 320 full-time employees, Niche produces more than 29,000 pages annually, and its titles have a combined distribution of more than 900,000. At an average of 5.9 readers per copy and a total of more than 5.3 million readers total, Niche’s titles provide advertisers and marketers with a direct connection to the most desirable markets across the country.
Contacts: Amanda Puck | XA, The Experiential Agency | 312.239.2370 | Amanda@expageny.com Leah Eisenstein | XA, The Experiential Agency | 312.239.2339 | Leah@expagency.com